Sunday, January 10, 2021

Year in Review: 2020

It's hard to believe that my last real Year in Review was for 2016. I haven't been keeping up with this blog as much as I'd like, but this time it's been because of how busy we were with Aground between 2017 and 2020.


In April 2020, we finally released the full version of Aground, and over the summer we released our final major content update - the Hybrid Path. As difficult as 2020 was for everyone in the world - us included - Aground's launch was by far the biggest success we've ever had. We are so proud of how far the game and its community has come. Achieving an "overwhelmingly positive" review score was one of my long-standing goals as a game developer, and even though it is just a number, it was really special when we finally reached it.

The console ports for Aground are nearly ready to launch - so look forward to that early this year on the PS4, Switch and XBox One. Beyond that, while we've considered expansions/sequels/DLC for Aground, we kind of feel like it is done, and has a strong, complete story, and we are ready for something new. We may come back to Aground at some point, but it will not be our next project.

The big question is: what comes next?


So, what DOES come next for Fancy Fish Games? When in doubt, I do what I've done in the past (and what actually gave rise to Aground) - rapid prototypes to find out what works, and what to focus on. We now have several prototypes, and while we aren't fully decided, it's likely we'll be working on Stardander School for Witches (previously called Witch Academy) next. Which is funny, as in my 2016 year in review, one of our goals was to push this project forward after </reality>.

Ideas have been circulating for this game for a long while, and Natalie has already done a lot of art for it (as you can see above), but only recently have we put together a strong prototype for it. I'm also very proud of the battle system, which is one thing I've struggled with in other game designs.

Monday, February 3, 2020

The Contradictions of Game Development in 2020

"It's the easiest time to get into game development." VS "It's the hardest time to get into game development."

It has never been easier to make and self publish a game. There are many powerful engines to choose from, and you can put your game on major online stores like Steam at the click of a button - without needing to convince anyone your game is worthwhile or get through Greenlight. While people still struggle to finish and release a game, that is usually due to lack of time, motivation, and perfectionism (internal struggles), not external hurdles that you need to overcome.

Probably everyone has seen this graph by now...

At the same time, because of this there is a flood of games - over 8k games were released in 2019 on Steam alone! It's easy to say these are mostly low quality games or asset flips and that the "good" games still do well, but far too many of the games that fail were works of passion that simply weren't well tested, polished, didn't find their audience or simply disappeared in the flood of games. The problem is, when so many games are being released every day, people don't even have time to look at them all - they have to assume every game is trash until proven otherwise. Yes - this means even if you spent years making the perfect game and finally released it, the vast majority of people - even those who might love the game if they played it, will skim right past it and not give it a try.

In 2020, the base assumption is that your game is crap - and you need to convince the world otherwise! But how?
This is why you'll hear so many people complaining about marketing or asking how to do marketing. No one believes their game is trash, and everyone is trying to get people to even consider their game.

"A great game will market itself." VS "You need a focused marketing plan in action 2+ months before launch."

Nowadays, word of mouth is everything - with social media, streamers, etc, it's easy for people to spread the word about great games. That is the reason for the argument that a remarkable game will sell itself - people will love it, share it, and momentum will continue to grow even if the launch was lackluster.

One popular you-tube video can easily build momentum months after launch.

On the other hand, many will argue that a game NEEDS at least a few months of a focused marketing campaign before launch - that even the best game will get swept up in the never-ending stream of new game releases without any marketing.

The issue here is that while it is true that word about a remarkable game will spread - this is only true if people know about the game in the first place. If too few players give it a try - their circles of influence will only extend so far. You NEED a remarkable game - something that will get players to talk about it - but you also need players. It doesn't have to be a traditional marketing campaign, but you need a way to build a community and get a large enough seed of players for talk about the game to grow.

I had a lot of success sharing a free web version of my latest game, Aground - over 3 million people played it, and while only a tiny fraction of that bought the game, enough people enjoyed it and joined the discord or talked about it that Aground continues to sell well to this day - over a year since the early access release.

"You need to accept feedback to make a good game." VS "You need a strong vision of your game and stop adding unnecessary features."

Once you've made a few games, you'll come to realize that you're a terrible judge of your own work. You may love it when others hate it, or hate it when others love it - either way, you'll need some unbiased feedback if you want to get a good idea of how the game actually plays to tweak and polish it.

Unfortunately, people suggest what they know, and their feedback will often skew your game to becoming less unique and further from your vision (and, therefore, less remarkable). Additionally, for some reason, people LOVE suggesting new features and can quickly overwhelm you with feature bloat if you accept them all.

My latest game, Aground, has multiple suggestions threads on our subreddit with more feature suggestions than I know what to do with (and I accepted way too many)... 

The key here is that you NEED feedback, but you can't just take every suggestion at face value. You have to try to understand why they suggested it - what were they thinking and feeling? Why do people keep suggesting new features? Could it be because there's not enough to do in the game, or that the main gameplay loop feels repetitive and needs something to break it up? Do they want you to add a traditional health bar just because it's what they're used to, or are they unable to understand your way of managing health - perhaps because of a lack of tutorials?

Playtesters are vital, and are very good at detecting problems... they just tend to be poor at explaining what the problem actually is. And while sometimes their suggestions are great, sometimes they are ineffective as they are trying to solve a deeper problem with the game by just slapping on a new feature.

"People buy what they know they will like." VS "Make something unique and remarkable to stand out of the crowd."

One of the easiest ways to get players to consider your game is to be similar to past games they enjoy. If someone likes Pokemon, and you have a game that appears to be a Pokemon clone, they are likely to check it out. There was a whole study about this which you can read here:

One of the store page evaluations in the above study. It looked like something they would enjoy - in fact it was in a series they had played before - and the tags matched their preferences.

On the other hand, you need something remarkable that will spread via word of mouth if you want to be successful. Is a clone remarkable? Maybe within a community that likes that game, wants more and there isn't a surplus of clones for. But it's certainly not unique or something that will spread beyond that community, and the more similar games that appear - games that might have better art or push the boundaries of that style of game more - the less appealing your game will be relatively.

This is probably where "know your audience" becomes the most important - make something remarkable and unique so that it will continue to spread and grow, but also figure out how to appeal to the audience that will enjoy that unique experience. What genres do they like? How about art styles? Your game must both BE something they enjoy and APPEAR to be something they will enjoy (even at a very cursory level) so that they will try your game and have a desire to talk about your game when they finish it.

"Making games isn't all fun and games." VS "Have fun when making games, and your passion will shine through."

This last one is more of a joke - but there is truth to it. Even now, when making and publishing games is easier than ever - it is still hard. I haven't heard of a single game launch where everything went smoothly - it always takes longer than you expect, and there are always rough patches before you get to the end, and bugs and crises when you do. But, if you aren't enjoying making games, then why are you even making them? Beyond the fact that you might be making bland, soulless things you just hope will sell - you'd probably have a much easier and more successful shot making... almost anything else.

So have fun. Make games. Play games. Navigate the seemingly impossible contradictions of gamedev to struggle your way to success. Or don't - definitely give up and do something easier if you find you're no longer passionate about gamedev and are falling into debt. Here's one last contradiction to mull over:

"Never give up - keep on trying until you succeed!" VS "Fail faster - give up as soon as you realize it will be a failure, learn what you can, and move on."

Monday, July 22, 2019

What the Indiepocalypse Means for Gamers

As an indie dev, the "indiepocalypse" is a topic that always interests and frightens me. There have been tons of articles about the indiepocalypse since around 2015 when Steam started to open the gates of greenlight and a ton of new games were let through onto the store, but very few have touched on how the indiepocalypse is shaped by and affects gamers. My goal with this article is to bring the indiepocalypse into a broader perspective.

What is the Indiepocalypse?

Obviously, it's been 4+ years and indies (myself included) are still around, so the indiepocalypse is not the mass extinction that some people feared. However, things have changed - it's much harder to gain attention for all indies, and some genres have begun to die out. As many earlier articles pointed out, this is a natural market process - supply and demand. As supply of games go up, and demand remains the same, competition increases, prices drop, and some studios fail. As indies struggle to survive, they figure out which genres/styles of games do well, and which don't, and stop making the games that are doing poorly (except for the studios that don't care about money or whether they operate at a loss or not).

This GDC talk: was pretty eye opening for me. As an "older" game developer and gamer (I'm 32), my favorite kinds of games are really powerful, impactful and short, as I don't have a lot of time in my life to play games. I want as much bang for my buck in as few hours as possible. But this is exactly one of the kinds of games that is dying out. The "infinite" games that can keep you coming back for hundreds of hours and always have thousands of concurrent players are the ones that are thriving (and it makes sense - streamers will play your game longer and have a higher chance of being seen, and people tend to recommend games they are currently playing, not games they played in the past). It should be no surprise that never-ending updates and games as a service are major trends in the game development industry.

So, the indiepocalypse is really more of an industry wide change than death, and change isn't always a bad thing. However, I'm a little concerned about HOW games are changing.

Longer = Better?

Because it is short, it's only worth $5 to this reviewer, no more.
With prices constantly dropping, and game duration constantly increasing (as "infinite" games are the ones that are thriving), the idea of dollars per hour of gameplay has continued to strengthen. I've seen many beautiful games that I enjoyed get negative reviews simply because they were "too short", or "too short for the money". So, games that want to survive need to get longer without costing more to make. There are many ways to do this:
  • Adding multiplayer so players can entertain themselves.
  • Endless tasks/goals that the player can grind until they are satisfied.
  • Sandbox style gameplay where the players can continually come up with their own goals.
Games that focus on stories or hand-crafted content tend to fail - as they are either too short, or cost too much per hour of gameplay, and I feel this is a shame.

My latest game, Aground, is kind of a mix of hand-crafted content and story alongside optional sandbox and endless gameplay - so players who want an infinite game can easily play hundreds of hours and enjoy things slowly unlocking, and players who want a faster paced game like me can rush through and enjoy all the new content and story. While Aground has been doing well (partially because of the potential sandbox gameplay, and partially because of the regular updates while we are still in Early Access), it takes a considerable amount of work to add a small segment of gameplay. While it varies by play-style, it takes approximately one month with 3 developers working full time to create one hour of play time. With the perceived value per hour of games dropping all the time, it becomes harder and harder to justify that amount of effort for such a small amount of play time.

Vote with your Wallet

Obviously, I am biased and like story-based hand-crafted games. That doesn't mean that they shouldn't die out (or that they won't re-emerge eventually like what happened with point & click adventures) - but the decision lies with you. It's like an election, except the only way to vote is with your wallet. When you decide to buy a game, that affects the market. When you decide to purchase micro-transactions or DLC, that affects the market. When you scoff at a $100 game as too expensive (even though game prices should be increasing with inflation), that affects the market. When you pirate a game, that affects the market too.

I hear a lot of gamers complaining about Free to Play games (and I don't like them either), but when it comes down to it, people put a lot of money into those games, and don't buy up-front cost games (because they are too expensive), or worse, pirate them. Even the scummiest F2P developer is just trying to survive in a tough market, and is creating what people will pay for.

What games are available, and what studios die, are indirectly determined by where you decide to throw your support.


In short, there is no indiepocalypse if you define it as the death of all indies. There are just developers struggling to survive, some evolving, more dying out (as the market cannot support as many developers as there are). And more often then not, the developers who die out are the weird and quirky indies who make what they believe in regardless of whether there's a market or publisher for it. These changes are driven mostly by gamers - what they are willing and unwilling to spend money on. If you want developers or genres to survive, support them. If you're unhappy with how the market is evolving, change where you spend your money.

Just remember, what a digital game is worth may be what gamers are willing to spend on it, but what it costs to develop is separate and constantly increasing. If the cost outweighs the value (as perceived by gamers), people will stop making that style of game.

Monday, March 18, 2019

The Pitfalls of Pokemon, Endings and Progression

Growing up, Pokemon was one of my favorite games, and has continued to inspire many of my own game designs (from Deity Quest, which is very closely inspired, to my latest game, Aground, which is pretty different, but still takes some inspiration from Pokemon). I've tried to put the parts of Pokemon I loved into my game designs - but I never really considered the parts of Pokemon I didn't like. Upon thinking about it, there was one major flaw that stuck out in my mind: the endings. At some point in every Pokemon game, instead of genuinely enjoying the game, I would only continue playing to become champion and feel like I beat it. With all the hype around Pokemon Sword and Shield, I decided to play Pokemon Sun for the first time, but this time I decided to try to figure out why I never really enjoyed the end of the games. Because without considering it at all, I could unintentionally be introducing the same pitfalls into my own game designs.

Keep in mind: I'm not saying Pokemon is bad (I love it) or that it is the only game that has this problem - the majority of games have stronger beginnings than endings. The beginning is the part of the game that is played, tested and polished the most, and first impressions are very important. If, as a designer, you had to choose between a good start or a good end, you would always choose a good start. Once players are hooked, they will often play to the end even if the end isn't as good (as I did with Pokemon). But this doesn't mean the end isn't important - if the beginning is what hooks a player, the end is what players remember long after they beat the game.

The start of Pokemon Sun was really fun like I remembered - full of nostalgia, Pokemon catching, a cat starter (YAY), but it also had updated graphics and gameplay. Gaining experience for catching Pokemon stood out especially, as it's often harder to catch than defeat a Pokemon, so it is nice to gain experience for the effort. Gaining an improved EXP Share early on was also nice - as it meant that I no longer had to worry about keeping my core team levels balanced, they all gained (basically free) experience just for being on my team even if I didn't send them out. However, perhaps because of that extra experience, my Pokemon were higher level than normal and I started noticing issues with the game earlier than normal.

The Problems

The first problem: the One Hit Knockout - when you only get to use one move, there's not a lot of strategy or planning you can do during the battle.

Early in the game, even with a type advantage, it takes several hits to defeat an enemy of a similar level. This makes it possible to consider other moves, like boosting your attack so you can knock out the opponent faster, or other interesting status moves.

Late in the game, with a type advantage, you can consistently knock out enemies of a similar level in one hit. All of a sudden, interesting status moves feel like a waste - nothing can merit using a turn when you could've defeated the enemy that turn.

All of a sudden, attack power, type advantages, and speed become the most important parts of the game - often, the battle is decided before it even begins! Abilities and held items can offset this a little, but again, this is stuff decided before the battle, during the battle you just want to have your Pokemon with a type advantage out, and use your most powerful STAB (same type attack bonus) move.

This makes battles a lot less interesting, and a lot more meta. If the battle is usually decided before it even begins, then you have to be ready for the battle. If you send in the wrong Pokemon to start, you either have to sacrifice that Pokemon so you can switch for free, or switch and let the enemy get a free move, which can often give an overwhelming advantage when it only takes a single hit to get knocked out (even without a type advantage in some cases). This often leads me to bringing up a walkthrough to know exactly what Pokemon each trainer I'm about to fight has. It's easier than reloading or starting with a sacrifice Pokemon, and when this foreknowledge is the difference between and easy win or a crushing loss (sometimes without even a chance to make a move, as the opponents can do one hit knockouts as well), it becomes too tempting not to know.

Interesting final battle against an opponent with many different type Pokemon, or an easy sweep with foreknowledge?

But what this essentially means is that late game Pokemon battles involve me using a walkthrough, preparing for the fight, and then breezing through the battles with one hit knockouts. As you can imagine, this starts to feel less fun, and more of a chore. It was a lot more exciting when I could take a few moves to buff my Pokemon's stats, soften the enemy and switch out to win a tough battle - but in the world of one hit knockouts, this is not really an option.

The problem is that late game battles are too easy (even mindless) if you don’t make mistakes, but too difficult if you do - often being impossible to recover from a bad matchup or bad luck.

The reason for this is simple: defense and attack stats rise at a similar rate as Pokemon level up, but they learn new, more powerful moves - often twice or even three times as powerful. So, what would take 2 or 3 super effective hits with Ember would only take 1 super effective hit with Flamethrower (and it gets even crazier with Z-moves). Even though Pokemon also get more powerful status moves that raise defense more than one stage, it still counts as a move and requires a turn to use, which, as mentioned before, doesn't really help in a one hit knockout scenario. Similarly, items don’t really help either, as they take a turn, and even the best potion doesn’t help when the enemy defeats you in one hit.

One potential solution to this would be to have health increase faster than other stats - so even though attacks deal more damage, it would still take more than one turn to defeat an enemy. However, this runs the risk of feeling like your Pokemon are not getting more powerful - as even though they are dealing more damage, they aren't taking a larger chunk out of the enemy's health bar. With any RPG that uses levels, this is a problem you have to consider - you want the player to feel like they are getting stronger, but you want the battles to get more difficult as the player understands the battle system better, not easier (which can quickly make the player feel like they are getting weaker).

The second problem: no incentive to catch Pokemon late game.

There's one other major problem with late game Pokemon - catching them! I consider catching Pokemon the core of the game, and what makes it fun. But in the late game, I almost never catch Pokemon anymore, and it becomes all about the battles (which as I mentioned, get a lot less interesting).

In the beginning of the game, you start with one Pokemon, and you can have up to 6 on your team. Each Pokemon you catch, even if weak, is a potential asset and worth catching.

Worthless pokemon? Or valuable early help so your starter doesn’t have to fight alone?

Mid game, you have your team of Pokemon, but it's not balanced in terms of types (as not all types are available early on). So, you continue to catch Pokemon to improve your team, replacing the old Pokemon you caught earlier, sending them to the box.

Late game, you have a pretty solid team with balanced types, and while they might not have the highest base stats, there is a bonus for raising Pokemon from low levels as opposed to catching at high levels, so they are plenty powerful, and you are probably attached to your team. Because of this, there’s no real reason to catch and replace a Pokemon on your team anymore aside for a Legendary Pokemon where the stat difference is high enough (and it's cool enough) to be worth it. If I catch a Pokemon late game, it's usually just to send to a box to increase my pokedex percent for some random rewards, and it no longer feels important or valuable.

I hope you enjoy your box… it’s comfy there, right? Pokemon is even self aware of this and the story frequently talks about how Pokemon are used and then sent away when they are of no more use… but other than making you feel guilty, it doesn’t provide an alternative.

The only workaround I can think of for this is to give "boxed" Pokemon some value so they aren't just forgotten and collecting dust, or perhaps ending the game after you're able to assemble your dream team and prove it's worth.

In Conclusion

I'm definitely curious to see what changes Game Freak will make with Pokemon Sword and Shield, and looking closely at why I didn't enjoy Pokemon endings made me consider the endings for my own games. Deity Quest definitely has these problems (it was too heavily inspired by Pokemon), and while they don't have the exact same problems as Pokemon, almost all of my games that aren't super short have a similar issue of the endings not being as interesting as the beginnings. The one exception to this was, surprisingly, I Can't Escape and its sequel - where the excitement/suspense actually builds as you head deeper towards the ending. This was not intentional, but an interesting realization. It probably happened because I focused on ambiance and tension in those games, instead of progression and leveling.

While I doubt I'll go back to my older games and revise their endings at this point, knowing these pitfalls will help with Aground, which has already started to show similar signs of the player growing too powerful. And of course, it will help with future games, and perhaps your games too. Often, you don't realize what would make an ending better until you've made the game and analyzed the ending, at which point it's often too late. By trying to analyze the endings and flaws of similar games, perhaps we can identify the issues that will occur late-game in our own games and fix/balance them before it’s too late.

Saturday, December 15, 2018

Aground Pre-Mortem: On the borderline, sales data, and the 70/30 Split

My latest game, Aground, is currently in Early Access. It is not dead - not by a long shot (hence PRE-mortem) - it continues to gain attention and sales every day. In fact, it is the closest game I've released to making a profit, but it's not quite there - hence the borderline. In this blog post, like in a post mortem, I'll break down sales stats for the game (thanks to Valve recently making it clear we could share them), expenses, what went right, what went wrong, and talk a bit about the standard 70/30 store split - as, if 88/12 became the standard, we would be making a profit.


I founded Fancy Fish Games in 2012, knowing I wanted make games even if I had to continue doing it as a hobby. Before Aground, we had released 9 free games and 4 commercial games with varying measures of success. We've never made enough on our games to make a profit or go full time, but with savings and freelance jobs that paid $50/hr, we were lucky enough to keep making games even without making a profit. However, it was starting to wear on me that I spent all that time and effort on good, well rated games and couldn't even make minimum wage. I was considering calling it quits and only making games as a hobby if Aground didn't do as well as it did.

In May 2017, I first came up with the idea for Aground, although the desire to make a sandbox game with more progression was there as early as 2013 after playing minecraft for the first time (if only I had actually started Aground back then...). Thinking I had an idea for the next great step for sandbox-style games, I made a prototype in June. The prototype got a mixed reception from testers and no responses from publishers, so thinking it was another failed experiment, I fixed up the prototype as best I could from the feedback I got and released the game for free in October. You can see this version of the game here: Not sure what to expect, I was surprised when it quickly became my highest rated free game (around a 9/10 or higher across different sites), with over a million plays and winning best of the month awards. My confidence in the project restored, I decided to go all in on it and run a Kickstarter to fund us until Early Access. You can read about this stage of development in this blog post if you want:


With the goal of completing the first planet and then launching the game on Early Access, we set the goal for the Kickstarter campaign at $10k and expected it to take 4 months of development time. With millions of plays, we were all expecting to blow that goal out of the water, or at least hit 200%. The reality of course is that while the Kickstarter was never in great danger of failing, we barely made it over our goal, making $13.5k. Additionally, the first planet took longer than we expected - we didn't release the early access version of the game for 5 months - so we were running on precious little funds. I wouldn't even call the first planet truly complete until our latest update, about a month ago. This was the first warning sign that even though the free version was super popular, it wouldn't necessarily translate into a successful commercial game (the free and paid markets are very different, and it's a poor conversion rate from free to paid).

We did end up making an additional $5k from late backers (via PayPal), but with our monthly expenses up to $5k a month, we were already $7k in the red by the time we launched on Early Access.

Early Access

Once we hit Early Access, we thought that things would finally start getting better. We were ready to see the red turn to green. So when we launched on August 8th and had only 69 sales the first day, we were worried - that was less than the first day of our most successful previous release I Can't Escape: Darkness (but to be fair, ICED had much better launch visibility back in 2015). However, instead of the long tail after launch we'd come to expect, with sales dropping off to nothing, they stayed consistent. I remember every day wondering… when will they drop? Can this really keep going? But it did. This could be because Aground is an Early Access game (we've never released an early access game before), but sales in the first two months remained at about 35 sales/day - with September actually being BETTER than August because of PAX West and three big youtube videos.

Then came October. I'm sure you've heard of the big October Bug by now, and like everyone else, our sales were halved, making on average 17 sales/day in October. After the bug was “fixed”, our sales recovered a bit, rising to ~21 sales/day. While it didn't fully recover, I think launch month and September were special cases, so it's probably not fair to expect it to go all the way back to 35 sales/day (of course, there were some permanent changes to the algorithm too). Honestly, from some stories we've heard, we've survived this algorithm change pretty well, perhaps because Aground sales are above the estimated median sales for a game on Steam right now. In a way, that is quite flattering - that Aground is doing better than half of the games released on Steam (I’ve heard estimates for the median being 1.5k-4k* sales total)... but it could also say more about the average game on Steam, and less about Aground.

* Estimates from this steam spy report [2017], and the median game from the csv in this achievement stat sales leak [2018].

No Launch Sale

I have not put Aground on sale at all currently, including at launch (unless you count a joke reverse black friday sale on, where Aground was actually more expensive than normal). Almost every game goes on sale at launch (you have to maximize that launch spike), and a few people thought I was crazy for this decision. I made it in part because I felt it wouldn't be fair to backers who paid full price just a few months prior, and because the game already felt very discounted at $10 (I plan to raise this to $15 at the full launch). While this could explain the relatively weak launch day, I don't think it really hurt our sales overall, and it kept the game from being devalued right from the beginning. If I do a sale before the full launch, I don't think it will be more than a token 10% off. Your early adopters are the ones most likely to be willing to buy the game at full price. I don’t believe in participating in this race to the bottom - at least not until the game gets old and you need to encourage people who might not have bought the game anyways to just get it.

Let’s Talk Numbers

Earlier, I said our expenses were about $5k a month. This mostly goes to Aaron (art) and Chase (music) - who are both accepting less than their standard rates because they believe in Aground. There are also some additional fees (like website hosting), marketing expenses, and a token $500/month to myself (which is way less than I should get and way less than I need to survive, but since I'm self publishing the game and have savings/other income, I decided I could live with that while in Early Access).

For revenue, we are currently averaging 21/sales a day, which is about 630 sales a month. Those have all been at full price (we haven't done a discount or bundle), so it seems at a glance like we're making $6,300 a month and are doing fine financially.

BUT that's not the end of the story. First, we lose about 5% to chargebacks/returns (which is actually pretty normal from what I've heard), and we lose another 5% on average to regional pricing. If you didn't know, Steam's default regional pricing is not one to one, Aground only costs 259 Russian Rubles, which is about $3.88 USD. I trust Steam's default regional pricing and knew about this, but it does mean that depending where your sales are coming from, you could get a lot less than $10 USD per sale. These take us down to $5,685.75 a month. Next, of course, Steam takes a cut. The industry standard for storefronts is to take 30% (I think this dates back to retail stores, where there is a cost in actual stocking). This leaves us with $3,980 a month, over $1k less than our expenses. We also sell the game on, and have been selling about 1-2 copies a day there, which isn't bad for itch, but not enough to make $5k a month.

We currently have over 3k sales (not including backers) and over 11k wishlists - perhaps from people waiting for a sale or the big full launch. Maybe it is just an issue of trust, and as people continue to see us releasing large and regular updates, they will be willing to take a risk on us.

The last interesting stat is that the median time played is over 6.5 hours, which is above average and shows that the game keeps people's attention.

The 30% Store Cut

There's been a lot of talk lately about whether digital storefronts actually need to take 30% to make a profit, with Epic Games offering a 88/12 split and Discord following suit with a 90/10 split. Nobody's talking about the fact that has always let you set the split to whatever you want with 90/10 being the default... but this is excellent news, as it might mean that the industry standard will change and everyone will adjust their splits accordingly.

This made me particularly excited. If Steam only took 12% like Epic Games, then we'd be making $5,003.46 a month (assuming sales continue as they have been the past 2 months) - a tiny profit over our monthly costs! I know it doesn’t sound like much. But after trying so hard to “make it” in this industry with little to no success, for nearly 7 years, it feels like a major milestone to us.

Of course, this might never happen, and what revenue split a store takes only really matters if that storefront is getting a lot of sales (I'd rather 21 sales a day with a 30% storefront cut than 1-2 sales a day with a 10% cut), but I strongly agree that storefronts taking a smaller cut would help smaller indies with their meager sales continue to do what they love and experiment with all sorts of new, interesting game ideas. I would really like this to become the industry standard for digital storefronts.

In Conclusion

Going forward, I think a lot depends on the full launch. We've had lots of people say they are interested in the game, but aren't willing to buy ANY game in Early Access, probably because it has such a bad reputation (who knows how many of the 11k wishlists fall into this category). And we are definitely going all the way to a full launch - even if it means losing $1k a month, we've already put so much into this game and there's less than a year left, so we have the savings to do it.

A part of me wonders, like with the Kickstarter launch and the Early Access launch, if I'm over-optimistic about the Full launch. Perhaps we'll transition to the full launch, get a small spike of sales, and then return to where we are currently without ever really turning a profit. Maybe that's just the way it is in this over-saturated market, especially with a retro pixel game that doesn't stun and amaze from the screenshots and videos.

But, regardless of the outcome, Aground has already done better than any of our previous games, in both revenue and reception - we currently have 105 reviews, 100% positive, putting us in the #10 slot on the hidden gems rankings - out of ALL GAMES ON STEAM (I’m not sure how much this site’s rankings matter, but it’s still nice to see). That's something to be proud of, and at the very least it means that I will finish Aground and make at least one more attempt at a large scale game before I re-consider calling it quits and only making games as a hobby.

It might seem crazy to you that I have a company that has never turned a profit, and that I can’t even pay myself minimum wage, but I’m doing what I love and the only people I have to answer to are the fans of my games. So, onwards we go, ever optimistic that a true success is around the next corner.

Wednesday, January 31, 2018

From Prototype to Kickstarter

Remember that Untitled prototype I talked about in my last blog post? It started as a simple idea, a cross between A Dark Room and Starbound, where you'd start out knowing very little and doing simple tasks like collecting wood, and slowly work your way up to a more complicated crafting and mining game with lots of systems and even space travel. This is the story of the beginning of the game Aground.

After finishing up a basic alpha version, I showed the prototype to friends, family, and various work in progress feedback threads, and the reaction was mixed. Some people loved it, some people thought it was boring, and the vast majority of players just didn't seem that interested in the game. While I thought the game was interesting, it wouldn't be the first time I enjoyed a game I made and others thought it was terrible *cough*ADventureLib*cough*.

Not sure what to do in order to improve the game, we tried contacting publishers for both monetary support and for feedback and testing. Once again, we got little interest.

Disheartened, we started wondering if Aground simply wasn't a good game. If the core's no good, no amount of additional features and work will improve it, and sometimes, as sad as it is, the best decision is to trash the project and start something new (it's bad to trash projects too early for some new and exciting idea, but it's also bad to sink tons of time and money into a project doomed to failure).

Not quite ready to give up on the idea, and having already spent a lot of time on the alpha version of the game, we decided to fix it up to the point we didn't mind sharing it publicly and post it for free. Worst case, at least it would be out there and the time we spent on the project wouldn't be for nothing. We launched this version of the game on October 24th.

After our experiences with the prototype, we had no expectations for the game. So, we were pleasantly surprised when we saw that the game was immediately well received. Aground quickly took off, and soon had more plays and a better rating than any of our past games! From disheartened, our motivation sky rocketed, and we realized we might have stumbled upon quite the gem.
It's important to remember that just because you haven't found your audience yet, that doesn't mean your audience doesn't exist.
We also learned something important. We were getting luke-warm feedback for the game because the people who we shared the game with weren't our target audience. Because the testers were mainly game developers and people I knew, it wasn't a good indicator of players on portals like Newgrounds and Kongregate. In a way, we got lucky that our last attempt before we gave up on the project found our audience, as there are many other potential audiences that don't frequent those sites. It's important to remember that just because you haven't found your audience yet, that doesn't mean your audience doesn't exist.

While we were only making money from ads and contest winnings (and not enough to support development), we now knew we had something special. With all of the feedback and excitement about the project, we finally had what we wanted before the launch. We used personal savings and went into full gear releasing updates to really make the game shine.

Today, after a big update, we launched a Kickstarter for Aground. Maybe this will be the end of Aground's evolution. Maybe the large audience from the free version will be unwilling or unable to convert to paid players. But I'm hopeful now, and perhaps what I needed most during this entire project was just to believe in it!

Thank you for reading, and I hope you're as excited about the future of Aground as I am!

Wednesday, June 28, 2017

Prototypes, Card Games and the Future

With </reality> released and no new games announced yet, you might be wondering what's next for Fancy Fish Games? That's a question I've been wondering myself, and have decided to take my time considering ideas and making prototypes before jumping into the next big thing. But there are a few things I know, and I'd like to share them with you.

Untitled Card Game

Firstly - we designed a city-building card game about a year ago, but it received only a lukewarm response from friends and family during playtests. So we scrapped it until a few months ago, when I came up with a way to improve it, and we've basically completely redesigned it at this point. It's gotten a very positive response since then and it's a lot of fun, so it is likely we will do a Kickstarter later this year to be able to make the art for the cards and print them.

Untitled Prototype

Next, I've made a prototype which you can play online here: Flash Version , HTML5 Version (has bugs on some browsers). I don't want to say too much about it as part of the gameplay is unlocking things and the surprise factor of not being certain what comes next, so give it a try. However, I am looking for feedback on this to determine if I should continue to develop it into a full game or not - and what parts are fun, and what needs more work/improvement.

I Can't Escape 3

I've also begun work on I Can't Escape 3 - a direct sequel to I Can't Escape: Darkness. It's currently at an early prototype stage, and there are some gameplay issues we need to work on before we jump into full development on this project, but it is probably coming in the not too distant future.

There are also other prototypes and possible projects that we are considering, but we'll let you know in future blog posts!